Why was College Kids started?

                 

A:

Studies have shown that student with college savings accounts in their own names are several times more likely to make it to college and to graduate. Even low-income students with less than $500 in their accounts are 3 times more likely to attend college and 4 times more likely to graduate than their peers. We also recognize that St. Louis continues to rank in the top 5 of U.S. with unbanked or underbanked households. College Kids accounts give access to healthy and safe financial products and services for a new generation and for their families. We want to make college attainment a reality for every family and to provide them with the knowledge and resources to make it happen!

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