The College Kids Children’s Savings Account Program is a new partner of the Common Cents Lab at Duke University. Common Cents is a financial research lab that helps low-to-moderate income households improve their financial well-being. Common Cents uses research to recommend changes in behavior that lead to positive financial outcomes.
The Common Cents Lab is part of the Center for Advanced Hindsight at Duke University and is comprised of researchers and experts in product design, economics, psychology, public policy, advertising, product design, and business administration.
Common Cents works with organizations such as fintech companies, credit unions, banks, and non-profits. They will help us determine ways to get College Kids participants increase their savings.
Past Common Cents partners include AARP, Digit, EarnUp, Gusto, Payable, Propel, RetireMap, RobinHood, Credit Union 1, Duke Federal Credit Union, Latino Community Credit Union, Self-Help Credit Union, and GreenPath Financial Wellness.
A team from the Common Cents Lab will visit the Office of Financial Empowerment this spring, and a report of their recommendations will be made sometime this fall.